Myntra Brand Ambassador
Myntra has been investing heavily in promoting and marketing its business. Recently, it signed up a legendary Bollywood actress Anushka Sharma as a brand ambassador for the ‘Beauty’ category and filmed an ad with this gorgeous diva. The decision to make Anushka Sharma the brand ambassador will certainly bring fruitful results to the company as she shared a huge fan base across the country. Her popularity will influence the beauty industry of her fan base. She is also one of the top Bollywood Actress photos on Instagram as well.
The charisma that the actress exudes will target more customers and the company will be able to build a deeper relationship with its customers across the country. Moreover, the company’s annual revenue will be enhanced a lot, and it will make it a leading brand among its competitive companies. This will also motivate the company to bring more ad campaigns with more superstars who have given back-to-back blockbuster hits in the Bollywood industry like Anushka Sharma. Earlier, Myntra had rolled out ad films with Hrithik Roshan, Vijay Deverakonda, and Dulquer Salmaan to promote its fashion sphere in the country. Consequently, the brand got a good opportunity to engage with the fans and followers of these legendary superstars.
Hrithik Roshan influenced his huge fan base with the help of his ‘Greek God’ persona, dancing style, and fashion choices. When he joined hands with a fashion brand, he strengthened its position in the market. The company found that his ad shoots for the fashion house increased the brand value and market share across the country. In this way, Myntra has been reaching dizzy heights. Hrithik Roshan is also known as one of the best dancers in the World.
Likewise, the name Vijay Deverakonda was also not strange to anyone. His unconventional dressing sense, and carefree, and stylish look gave the brand a huge amount of profit when their partnership took place. Dulquer’s blockbuster hit movies along with his dressing style made the brand got a good opportunity to rise in business. The company did a partnership with him and opened up new doors of growth. The fashion house of Myntra went beyond the demographics and attracted new customers a lot. The regions where the company’s sale was not good previously, got a new hike in sale when these superstars added their names to the brand.
On selecting Hrithik Roshan, Vijay Deverakonda, and Dulquer Salmaan as the brand ambassadors of the brand’s fashion house, Harish Narayanan, CMO, Myntra, said, “We are elated to welcome all the superstars to the Myntra family. These top fashion icons, who are also acclaimed fashion connoisseurs, will be a part of Myntra’s biggest star-studded campaign ever. The campaign will strongly reinforce Myntra’s position as ‘India’s Fashion Expert’ with differentiated fashion offerings and unparalleled shopping experiences pivoted on technology. This campaign will cut across demographics and build a deeper relationship with our customers across the country.”
After two years, the company felt a need to select one more superstar from the Bollywood industry. Eventually, the name of the stunning Anushka Sharma was finalized by its board of directors. The company is hoping that the ad shoot with Anushka will set new milestones of success. Sunder Balasubramanian, the CMO of Myntra shared the company’s words on the launch of the ad film with the actress Anushka Sharma. He said, “Beauty is a natural extension of fashion. As one of the leading fashion destinations of the country, now Myntra’s fast-growing beauty and personal care offerings bring together an extensive collection of international, domestic, and D2C brands that cater to the needs and demands of every shopper. In addition, our services like the delivery speed proposition(M- Express) ensure that our customers have a superlative shopping experience. The new ad film with Anushka Sharma enhances Myntra’s position as India’s new beauty destination while putting forth our wide set of offerings in an engaging manner. The film will create a strong recall about the wide range of beauty options available, to serve every customer’s unique needs.”
On the launch of her ad film, the Bollywood diva Anushka Sharma said, “Being an avid beauty enthusiast myself, representing Myntra beauty was a no-brainer, as it’s a platform that offers products for everyone, regardless of the stage of a shopper’s beautiful journey. I believe the ad film will resonate well with you as it captures and delivers the message upfront in a very relatable manner. We had great fun shooting for the film and am eagerly waiting for the audience to watch it well.”
So many domestic and international brands are finding a great opportunity to do business with Myntra. Therefore, this leading fashion house in India has evolved a lot. It customizes its services according to the specific needs of customers who are demanding the latest trends. Consequently, this brand is changing the experience of shoppers by making Myntra an online platform that can cater to fashion, digital, and lifestyle necessities.
Also, know that the Brand Ambassador of BMW is Sachin Tendulkar.
